diff --git a/Makefile b/Makefile
index 1cfcf27..3dc1399 100644
--- a/Makefile
+++ b/Makefile
@@ -32,5 +32,9 @@ source: ## Build Python source distribution package
 test: ## Run the project testsuite(s)
 	poetry run tox --recreate
 
-publish: wheel source ## Build and upload to pypi (requires $PYPI_API_KEY be set)
+dev: ## Create the local dev environment
+	poetry install -E poetry
+	poetry run pre-commit install
+
+publish: test wheel source ## Build and upload to pypi (requires $PYPI_API_KEY be set)
 	@poetry publish --username __token__ --password $(PYPI_API_KEY)
diff --git a/README.md b/README.md
index f91fb82..f2d5323 100644
--- a/README.md
+++ b/README.md
@@ -491,15 +491,16 @@ git clone https://github.com/enpaul/tox-poetry-installer.git
 # ...over SSH
 git clone git@github.com:enpaul/tox-poetry-installer.git
 
-# Create a the local project virtual environment and install dependencies
-cd tox-poetry-installer
-poetry install -E poetry
+cd tox-poetry-installer/
 
-# Install pre-commit hooks
-poetry run pre-commit install
+# Create and configure the local development environment
+make dev
 
-# Run tests and static analysis
-poetry run tox
+# Run tests and CI locally
+make test
+
+# Check additional make targets
+make help
 ```
 
 **NOTE:** Because the pre-commit hooks require dependencies in the Poetry environment it